Yes I said it! Digital content is taking over!
As a matter of fact Apple started it first!
If you don’t believe me ask yourself when was the last time you actually used a physical CD to listen to music.
Moreover for all Apple fanatics that always get the latest technology hardware! They all know that CD drives are not sold with the latest Macbook Pro. Why should they, after all Apple created the AppStore, Itunes! Why still rely on a CD when Market & Telecom leaders are pushing to have all devices connected.
Lets face it once Apple starts doing something, the rest will follow.
If any of you have purchased anything at the Apple Store recently you must have been asked that question “Would you like me to send your receipt via email ?”
As a matter of fact let me rephrase this:
If any of you have purchased anything from at the Apple store recently. You have received this “Votre facture de Apple” ( Translation your receipt from Apple).
With the steady growth in Ecommerce, more transactions are being made online. More of these e-receipts are being generated.
As of today all this new digital content ends up in our email inbox!!! For a consumer, OK, a receipt is just a receipt. On the other hand for Businesses a receipt has important financial data. It should not be treated like the “Hi, What are you up to?” email or the recurrent newsletter. It should not because it is not the SAME.
An e-receipt has a high value for a business, especially during income tax season. And we all know how small businesses love accounting!
Granted, businesses don’t want to have to use another email address just to handle all e-receipts. They want an application that seamlessly does all the work in the backend while they focus on their regular activities.
I think we need to change. We need to come up with tools which will help us cope with this overloading stream of digital content that ends up in our email Inbox by default. If I want information about social media, I go on Facebook. If I need information on a topic I go on wikipedia. But If I want consolidated information about my receipts, where do I go???
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